A New Animated Web Series
Actor, producer Tom Hanks' futuristic, animated series "Electric City"
will premiere on Yahoo Spring 2012. Written by Hanks, the series is set
in a city situated in a post-apocalyptic world, with socially conscious
themes and topics including energy consumption.
To create buzz for the debut of the web only series, Yahoo! brought in San Francisco ad agency Pereira & O'Dell and Venice-based production company B-Reel to concept and developed the ARG and blog "Tap Joint" (http://www.tapjoint.com).
The website is a first person view of someone in front of a "tap kit", a similar device to an old Morse code transmitter. Typing certain phrases will yield coded responses or break to a video clip where site visitors learn that the unidentified correspondent on the other end of the telegraph is a member of an underground movement committed to resisting their city's sentinel, the Allied Municipal Patrol. The resistance is hard at work assembling Wave Units—single-channel, one-way broadcasting devices in time for Illumination Day, an annual holiday taking place on March 9th. On this day, visitors who were able to break the code were given an exclusive preview of the show.
To create buzz for the debut of the web only series, Yahoo! brought in San Francisco ad agency Pereira & O'Dell and Venice-based production company B-Reel to concept and developed the ARG and blog "Tap Joint" (http://www.tapjoint.com).
The website is a first person view of someone in front of a "tap kit", a similar device to an old Morse code transmitter. Typing certain phrases will yield coded responses or break to a video clip where site visitors learn that the unidentified correspondent on the other end of the telegraph is a member of an underground movement committed to resisting their city's sentinel, the Allied Municipal Patrol. The resistance is hard at work assembling Wave Units—single-channel, one-way broadcasting devices in time for Illumination Day, an annual holiday taking place on March 9th. On this day, visitors who were able to break the code were given an exclusive preview of the show.
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