Coming Soon...
"I'm the Avatar! You gotta deal with it!" 
MESSAGE FROM BRYAN KONIETZKO 
(co-creator of Avatar: The Last Airbender)
Korra says, “HEY! Don’t worry. Be happy.”
This is a good time to be a fan of Korra. No, I can’t tell 
you the release date at this moment, but I can assure you the 
announcement will be very soon. I just wanted to clear up some of the 
confusion and misinformation out there. It was originally announced that
 Korra would premiere “sometime in 2012” which was right on 
track with when we’d be ready to show it. Then right before the 2011 San
 Diego Comic Con, Mike and I learned that the network was going to push 
it back to 2013, which is what we reported at the panel. That was true 
for a time, but plans have changed again, as they are prone to do. So 
although I can’t reveal the exact release date here today, I can assure 
you all that Nickelodeon is not delaying the series or anything of the 
sort. In fact, they are putting their full support behind it.
You will see Korra as soon as it is ready to be aired, which
 is soon! I know it is easy to be mad at a big faceless corporation, but
 the truth of the matter is that now the only thing keeping you from 
seeing the show is the reality of how long it takes us to make this many
 episodes of animation at this level of quality. We need to have enough 
episodes finished to air them regularly, or else you guys would probably
 get mad again!
Korra has taken longer to produce than Avatar, 
precisely and solely because we asked for a longer production schedule 
so we would have more time for the storyboarding, design, art direction,
 animation, etc., all in the interest of crafting a higher quality show,
 and Nickelodeon gave us the support to do that. (Ask around and find 
another studio that backs its shows like that… You’ll have a hard time.)
 We may not love every decision that comes down the pipeline, but the 
fact remains that this network has made it possible for us to create a 
series we are very proud to share with you. We fully appreciate your 
enthusiasm, and we know just how lucky we are to have so many people 
eager to see our work. But we are only interested in putting out quality
 work, not doing it on the “fast and cheap” just so we can hurry up and 
get it out there.
So don’t be mad, unless you want to be mad at us for being slow (or 
more specifically me, the slowest of them all), or mad at animation for 
taking so long (a daily emotion for me). So be happy! There is much to 
be happy about.
Thank you! Sincerely!
 
 

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