S T A R W A R S D A Y
The reference was first used on May 4, 1979, the day Margaret Thatcher took office as Prime Minister of the United Kingdom. Thatcher's political party, the Conservatives, placed a congratulatory advertisement in The London Evening News that stated "May the Fourth Be with You, Maggie. Congratulations." This reading of the line has also been recorded in the UK Parliament's Hansard.
In 2011, the first organized celebration of Star Wars Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012.
Fans (even government officials) have celebrated Star Wars in a variety of ways in social media and on television.
Since 2013, Disney Parks have celebrated the holiday with several Star Wars events and festivities. The Walt Disney Company had purchased Lucasfilm including the rights to Star Wars in late 2012.