This 15-second television commercial began airing for director Hayao Miyazaki's The Wind Rises (Kaze ga Tachinu) film in Japan. The film's theme song “Hikōki Gumo” (Airplane Cloud) was performed by singer and songwriter Yumi Matsutoya who composed the song when she was 16 years old.
In February 2009, Miyazaki launched "Kaze Tachinu" a two-part manga mini-series that focuses on Jirō Horikoshi, the designer of Japan's famed Mitsubishi A6M Zero fighter plane of World War II. Author Tatsuo Hori also wrote a novel called Kaze Tachinu, and the film's tagline on the poster references both real-life figures and paraphrases Hori's book:
- "Show respect for Jiro Horikoshi and Tatsuo Hori. We must try to live." (Hori himself was reportedly quoting Paul Valéry's "Le cimetière marin" or "The Graveyard By The Sea" poem, which read, "Le vent se lève! . . . il faut tenter de vivre!" or "The Wind Is Rising! . . . We must try to live!")
TOHO had planned to release another anime film from Ghibli, Isao Takahata's Kaguya-hime no Monogatari (The Tale of Princess Kaguya), on the same day as The Wind Rises. However, TOHO announced in February that it delayed Takahata's film until this fall.
The Wind Rises opens in Japan on July 20.